We at Laline strive to be an essential part of our customer’s daily beauty routine and offer a pampering and exciting world of body and soul experiences. The quality of our formulas and natural materials are the top priority.

As an Israeli brand, we strongly believe in local production and the use of the amazing natural resources we have in the region, such as pure olive oil and the Dead Sea minerals. We aspire to extend our reach in the local and international market, connect to wider demographics, and provide our customers with a sensory shopping experience that stimulates all the senses.

We make sure to be up to date and lead trends, constantly challenging ourselves with innovative products and exclusive fragrances, from pampering and personal care to perfect gifts. Women are our driving force, from the company’s employees to the customers in our stores. Therefore, strengthening and nurturing women and womanliness are key values in all our practices and we make sure to contribute as much as we can to their empowerment.