Fox is the leading fashion brand in Israel, with stores that provide casual-basic fashion for women, men, children, and babies. We are driven by the realization that there is no substitute for comfort, simplicity, and authenticity. Everyone enjoys dressing comfortably and feeling good about their casual look, without putting in too much effort.

We take care to provide our customers with a wide range of affordable fashion items in a wide variety of colors and prints. Our core belief is that "BASIC IS BEAUTIFUL".